Design is the output.
Understanding is the work.

I’m Sara Maleknia, a senior Product Designer, UX strategist, and digital product consultant with 5+ years of experience.

I help businesses identify what’s wrong with their digital products and websites, understand what should be improved, and translate those insights into better experiences.

My approach combines user research, design thinking, systems thinking, and business understanding. I start with the problem, not a predetermined solution.

From a focused audit to a product strategy sprint, from thoughtful UX and UI to a working prototype: the goal is always the same. Make the next decision clearer, and the next experience better.